How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).

Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 -  Intro 

• 0:57 - Why bid boundaries matter

• 7:04 - When to use minimum bids

• 9:02 - When to use maximum bids

• 10:06 - Advanced min-max strategies

• 12:01 - Using bid history to optimize

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael,⁠ Michael Erickson Facchin⁠

• ⁠The Simplified Q4 Bids & Budget System for Amazon Sellers⁠

• How Should I Set My Starting Bid For An Amazon PPC Campaign?⁠

• ⁠Bidding On Branded Keywords: What Happens When You Turn Them Off?⁠

• ⁠Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? ⁠

• ⁠How does conversion rate influence ACOS on Amazon? ⁠

• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠

• Subscribe to our newsletter:⁠ ⁠https://www.adbadger.com/newsletter/⁠

• ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠

• ⁠Review all our show notes⁠

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno