Episode 380 - Your 2025 Pet Care Golden Key: Why Enrichment is the Future of Doggy Daycare

Are you ready to turn the dreaded January slump into a booming start for 2025?

Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all?

Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients?

In this special episode, I share an exclusive snippet from a recent webinar with Tim Jackson, diving deep into how enrichment is revolutionizing the pet care industry. Hear how Beethoven - the chaos-causing Labrador - was calmed beyond belief by some simple scent space sessions, and learn how Tim's legendary murder mystery month (complete with bloody paw prints and client-led "Free Freddy" campaigns) helped him create a STAND OUT reputation, this episode is packed with insightful stories and game-changing strategies.

Me and Tim also dig into how personalised canine experiences like the Snuffle Café and scent spaces can turn even the rowdiest dogs into calm companions - and your daycare into a premium priced powerhouse. Don't condemn yourself to furry-friend FOMO - tune in now and discover the secrets to being seen and known as an enrichment extraordinaire!

In this episode, you'll discover:

• The Enrichment Edge – How tailored activities can create calmer dogs, happier staff, and premium-priced services.
• Pricing Done Right – Why charging for enrichment is key to turning your daycare into a thriving business.
• Marketing Made Simple – How to package and promote your enrichment programs to attract affluent clients.
• The Magic of Themes – Discover how monthly themes like pirate month and murder mysteries can skyrocket client engagement.
• Tim's Transformation – How Tim Jackson went from overwhelmed to owning an award-winning daycare—and tripling his profits!

If you're inspired by Tim's amazing story, join the 60+ doggy daycare owners already transforming their businesses with Enrichment University.

Head to www.enrichmentuniversity.com to enroll today and claim your founder's offer before it's too late!

To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now