Behind the Rebrand: A Creative Journey with Lorena Roque

In this special episode of The Creative Human Podcast, host Vanessa Farino sits down with Lorena Roque, Creative in Chief at Del Tropico Studio and Chief Brand Officer behind Creative CEO's recent rebrand.

Join us as Lorena shares her journey from aspiring veterinarian to creative powerhouse, working with global brands like Instagram, YouTube, and Tequila Patrón. Learn how personal values and intentional design can transform your brand’s identity, and hear practical tips on DIY branding, finding your ideal client, and navigating entrepreneurship as a Latina creative.

Key Takeaways:
✨ How knowing your brand’s personality helps design resonate.
✨ Tips for DIY branding using tools like Canva.
✨ The importance of mutual alignment when hiring creative partners.
✨ Honest insights on balancing creativity and entrepreneurship.

Ready to rethink your brand? Hit play for an inspiring, actionable conversation!

Guest Lorena Roque:

• https://www.instagram.com/loreroquee/
• https://www.instagram.com/deltropicostudio_/

Host Vanessa Farino

• https://www.instagram.com/joincreativeceo/
• https://www.instagram.com/vanessafarino/