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The Kula Ring

The Kula Ring

Business:Marketing

Getting Started With ABM: Gain Early Wins and Avoid Missteps

Getting Started With ABM: Gain Early Wins and Avoid Missteps

2024-12-24
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In another showcase of the Kula Partners team, Floyd Blaikie, Senior Strategist, explains how manufacturing marketers can benefit from developing a strategy with multi-year goals before getting started with ABM. Then with this roadmap, they can better align with sales to gain early wins. Floyd also provides tips on avoiding common ABM missteps.
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