Welcome to Episode 53 of the Inbound Marketing Today podcast. Today we talk with Lori Taylor about how she grew her pet nutrition brand into an 8 figure brand. What you’ll learn in today’s episode: What Lori's background is and how she got into the business she's in Why dogs need to eat better food to live longer Tru Pet's marketing strategy Importance of responding to Facebook ad comments Visit us on the web at www.InboundMarketingToday.com.