930. Insights: How do fintechs build loyalty? With Monzo and Yonder

In this episode of Fintech Insider Insights, David Barton-Grimley, Fintech Strategy Director at 11:FS, and Benjamin Ensor, Director of Research and Strategy at 11:FS, are joined by some great guests to discuss loyalty.

What is the longest relationship you’ve ever had? Family, friends, your partner will obviously be up there - but how about who you bank with? 

From opening your first account when you're a child, to buying your first car, house, and planning your estate, our relationship with financial services spans an entire lifetime. 

Many people used to spend their entire lifetime with one institution, yet is the relationship only skin deep? With the introduction of mobile technology and fierce competition over the past decade we’ve seen people’s loyalty fade. 

So, how can banks and FIs in 2025 put loyalty back up the agenda? We're joined by:

• Vuokko Aro - Chief Design Officer at Monzo  
• Tim Chong - Co-founder and CEO of Yonder

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If you're looking to launch a new loyalty scheme or evolve your rewards programme, get in touch with 11:FS Ventures today at https://11fs.com/contact

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Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services.

Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry.

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