Mallory Ottariano on building Youer

Mallory Ottariano is the founder of Youer, an American-made apparel company headquartered in Missoula that offers bold, functional, and sustainable clothing for active individuals. Mallory shares her journey from experimenting with sewing and design in her Massachusetts hometown to building a thriving business in Montana. She delves into the pivotal moments that shaped her path, including leveraging Etsy to launch her brand, transitioning from solo production to owning a local factory, creating a distinct design ethos, and maintaining creativity and passion in entrepreneurship.

Learn more about Youer here.

Transcript available here.

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