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News:Tech News

What any company can do to can improve ad measurement today, and the top measurement trends to know, with Andrew Covato

What any company can do to can improve ad measurement today, and the top measurement trends to know, with Andrew Covato

2024-07-15
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If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Andrew Covato, Founder and CEO of Growth by Science and former measurement lead at Netflix, Meta, Snap, and Google, returns to the podcast to provide an update on the measurement trends that advertisers need know and what big and small companies can do  to improve their measurement today. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!
view more

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22: Peter Hamilton, Sr. Director of Ad Innovation at Roku on what CTV can learn from mobile, Roku as the OS and what that means for advertisers, streaming as a performance channel, and more
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21: Marketing Cannabis and other regulated products, how to advertise without Meta and Google, the future of cannabis holding companies, and more with Alex Becker, co-founder and CMO of Amuse
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20: Alex Reynolds, CEO and Co-founder of Vendelux, on the role of events for stronger business results, how measuring event ROI is not only possible but essential, and ways AI will be incorporated
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19: Pt 2 of the Creators Strike Back series: Grant Cohen, co-founder of Fan Controlled Sports on the business of sports 2.0, the new role of athletes as creators, TikTok-ification of sports, and more
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18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation
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17: Part 1 of the Creators Strike Back series: Anthony Vennare, founder and CEO of Fitt Insider, on building a media business without paid media or the walled gardens, responsible data usage, and more
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16: Evan Prodromou, co-author of ActivityPub breaks down decentralized social networks and the Fediverse, how this affects monetization for walled gardens, and why users need data portability
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15: Conor McKenna, Partner at LUMA Partners on how LUMA’s narrow focus has created outsized value, the corp dev and product team relationship, and threats to incumbents with the shift in data
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2023-05-12
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