Dealership University: Elgie Bright’s Game Plan for Auto’s Future—In a Time of Disruption | Elgie Bright, Department Chair, Automotive Marketing/Management at Northwood University

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Elgie Bright, Chair at Northwood University, to discuss his game plan for the future of auto in a time of disruption, the importance of developing lifelong learners, building automotive retail curriculum to tackle tomorrow’s technologies, and much more.

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Topics:

00:00: Intro

00:37: What creates excitement in auto retail?

01:57: What is an overview of Northwood University?

03:58: What is the value proposition of Northwood?

05:18: How can the car business attract talent?

07:18: Who are some notable alumni, and what is their impact on the industry?

08:10: What are the challenges and opportunities in auto retail?

08:50: How is training being prepared for the future of auto retail?

17:42: What is the future of automotive education?

23:02: How is the industry addressing criticism?

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