Jason Murray on Building Shipium: Lessons from Amazon and the Future of Supply Chain Tech

Join host Harshida as she dives into supply chain technology and logistics innovation with Jason Murray, Co-Founder and CEO of Shipium. With 19 years at Amazon, where he played a key role in building Amazon Prime and Subscribe & Save, Jason shares how data, automation, and a customer-first mindset transformed Amazon’s supply chain—and how similar principles can help businesses of all sizes compete. Learn how logistics leaders can adopt an Amazonian approach to predictive analytics, operational efficiency, and scalable fulfillment solutions to stay ahead in today’s fast-moving eCommerce landscape.

What You’ll Learn

• Amazon’s Logistics Playbook – Lessons from Jason’s time leading Amazon’s fulfillment and supply chain optimization teams.
• Scaling with Data Science – Why predictive analytics and machine learning are game-changers for fulfillment efficiency.
• Automation vs. Human Expertise – Striking the right balance between AI-driven logistics and people-powered problem-solving.
• Product-Market Fit for Startups – Hard-earned lessons from building Shipium and helping 3PLs and brands compete.
• The Future of eCommerce Logistics – Trends shaping fulfillment, including B2B supply chains, on-demand logistics, and deep customer insights.

Highlights

• [00:01:00] – Jason’s 19-year Amazon journey: From fulfillment systems to leading Amazon Prime’s logistics strategy.
• [00:03:30] – How Amazon’s supply chain turned logistics into a competitive advantage with machine learning and predictive analytics.
• [00:07:45] – The challenge of bringing Amazon-level logistics to 3PLs, retailers, and brands—and why most are still “fighting with sticks and stones.”
• [00:12:30] – Finding product-market fit as a startup: Jason’s lessons on iterating, adapting, and learning from customer feedback.
• [00:18:00] – The next frontier in supply chain tech: Using data to optimize fulfillment, increase speed, and reduce costs at scale.

Quotes

• [00:03:00] "Amazon’s tech divide was massive. The rest of the industry was competing with sticks and rocks, while Amazon had F-16s and drones." – Jason Murray
• [00:10:30] "It’s not about making companies 'like Amazon'—it’s about applying Amazon’s approach: start with the customer, use data, and automate at scale." – Jason Murray
• [00:12:45] "Finding product-market fit is about brutal honesty. You have to ask: Why did we lose this deal? What’s missing? No excuses." – Jason Murray
• [00:19:00] "The future of logistics is about turning everything into a math problem. Data will drive the next wave of supply chain innovation." – Jason Murray

About the Guest

Jason Murray is the Co-Founder & CEO of Shipium, a company revolutionizing supply chain technology for eCommerce and retail. Before launching Shipium, Jason spent 19 years at Amazon, where he helped build Amazon Prime, Subscribe & Save, and Amazon’s predictive logistics systems. His expertise in data-driven decision-making, automation, and supply chain optimization is helping 3PLs and retailers compete at an enterprise level.

 

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