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CPA超频对话 | 播客商业观察

CPA超频对话 | 播客商业观察

Business:Marketing

串台美内：开年大Campaign，欧莱雅为何选择播客作为主战场

串台美内：开年大Campaign，欧莱雅为何选择播客作为主战场

2025-03-07
Download Right click and do "save link as"

文/艾勇

本期节目是与播客「美妆内行人」的串台节目。新春开年，美妆大品牌巴黎欧莱雅发起了一场大的营销战役，备受关注的是以播客为中心进行了媒体传播，在小宇宙也进行了开屏广告的投放，体现传播高潮的落地活动还以播客之夜作为主题，邀请了杨天真等主播与明星进行现场播客录制。

作为一个标志性的案例，我和Bessie与寒笑一起就当下播客营销的案例、挑战和趋势进行了探讨，希望能给大家一些启发，激发更多双向的讨论与互动。



本期福利


我们会从评论区抽出获赞最多的3位朋友，送上刚刚出版的《播客时代：用声音打造影响力》，作者是艾勇、陈思维和寒笑。




———————分界线———————


延伸阅读

其他行业相关节目传送门

对话声动活泼：播客广告标准化经验与探讨

对话创业内幕：播客商业化的实战经验

品牌播客成为标配？从内容营销视角聊聊播客商业化


Staff

视觉设计：猫哥

制作监制：蛋挞（播客公社）


Space

「超声播」播客网络 Beyondpod Netwok | BPN 录音室 上海 | 北京 | 广州 | 武汉 | 厦门


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