Where do GTM Ops Projects Go Wrong?, 5 "Best" ABM Stats, Is Campaign ROI Worth It?

00:00 Intro

00:15 Where do GTM Ops Projects Go Wrong? How to identify issues and suggestions for reducing complexity

24:30 GTM or GTFO: 5 "Best" ABM Stats?

38:27 Is Campaign ROI Worth It? How to get campaign-level ROI reporting

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