No, everyone is NOT an expert at something (that's good news for you and me!). Seth Godin ruined the Internet. Of course, I say that in the most sarcastic way, because I'm one of Seth's biggest fans. I've bought and read every single one of his books - and most of the ones I bought were real paperback books, not just some Kindle download. And he wrote a book called "Everyone's An Expert" - and he released it as a PDF. If you go to the show notes for this episode - at subscribeme.fm/41/ , you'll be able to download the PDF there. I always say this in a sarcastic way - "Yeah, right, everyone's an expert". We know that most people trying to make a buck online certainly seem to think that they're an expert. That's exactly why every other person on Facebook claims to be an expert about membership sites, or a lifecoach, a business coach, or a funnel expert. Anyway, that was my "glass half full" sarcastic twin. You know, I'm a Gemini. Now let me bring out the "Glass is half full", optimistic, inspiring twin. So here's how to be an expert --- and more importantly, Position Yourself as an Expert in other people's eyes, in my eyes: It's very simple... Ready for the million-dollar one-liner? Here it is...
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