HBO, Netflix, licensing more than just content, and the Publisher or Marketplace Model. One of the most famous content licensing example is HBO, or Home Box Office, and over time, others like Showtime and Netflix have also joined this category. For a long time, these companies were just paying a licensing fees for movies and tv shows and documentaries produced by other people. For eg., HBO pays the producers of a movie a bunch of money which gives them the rights to play that movie on their platform for a certain duration of time. So, previously, they would just pay some cash upfront, and then HBO got it back from their millions of paying members who subscribe to their channel via their cable network. And then, at one point, HBO figured out that it has the cash to create it's own content. So it started producing its own TV shows. And last year, HBO launched HBOnow and HBOgo, which offer the content direct to consumers via their own web site. And that's how I myself watch HBO - watch it entirely through their web site hbonow.com. And my Apple TV also has an app for that. How did they get me to subscribe? Because I wanted to watch Game of Thrones. What does all of this have to do with your online business, your membership site or online course? (listen to the show for the rest) Listen online at http://SubscribeMe.fm/
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