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Education

Ep78：MiXue’s Brand | 蜜雪冰城的IP营销奇迹

Ep78：MiXue’s Brand | 蜜雪冰城的IP营销奇迹

2025-03-25
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本期完整字幕版已上线！添加微信获取链接：RDLgogogo

2024年初，在中国“315消费者权益日”前夕，宜昌某蜜雪冰城门店因使用隔夜水果被曝光。不同于大多数品牌遭遇类似事件后的负面舆情，网友的反应却出人意料地宽容：“放一天能有啥大问题？我家的柠檬放几天也照样用。” 这一现象，加上蜜雪冰城在上市时引发的热烈讨论，以及其极低的营销费用，却能获得超高用户粘性，值得深入探讨：蜜雪冰城是如何做到低成本运营下的高品牌忠诚度？

.

Enjoy.

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