#54: How to Use Technology to Increase Your Business Revenue and Profits

In this episode of the ‘Renegade Recruiter Unleased’ Podcast, I speak with Paul Thompson the Sales and Marketing Voyager. Voyager helps Recruitment and Search Firm Owners simplify the day-to-day running of their businesses through the automation of mundane tasks and the elimination of unnecessary work so you can concentrate on what you do best. Recruiting! Here’s just some of what you’re getting during this episode Paul reveals 5 marketing methods you can use right now to attract new clients into your business (Voyager are using these right now to get it front of their prospects) We reveal the secret to finding good quality candidates in a scarce market Marketing activities that allow you to dominate your industry with a shoe string budget (expensive marketing isn’t always best) How to source candidates online How to map career projections on your ideal candidates, so you know their next move even before they do The ethical hack that allows you to know exactly what motivates your ideal candidates and clients (effortlessly build rapport in seconds) How to use technology to monitor KPI’s and maximise performance of your consultants How to improve your social media marketing without hiring any extra staff Finds out why Paul thinks CVs will no longer get the candidate the job and what to use instead Why you should ignore your competition if you want to get ahead of the curve and attract the best clients The small change in the law that could destroy your database and put you out of business For show notes, podcast updates and additional resources go to http://therenegaderecruiter.com/   Show Notes [1:40] Just give us an overview of voyager, what they do.   [3:18] For those who don’t know anything, tell us about you and how you got to where you are now.   [5:15] And what’s your role and responsibility within the business?   [7:49] What are your main routes of marketing? How do you typically go about getting business?   [10:21] What would your typical response be to recruiters looking for candidates?   [15:23] Do you target literally any recruiter?   [16:28] Do you also provide to in-house recruiters as well?   [17:49] What are the key benefits that your software can provide me?   [20:20] What’s been the biggest breakthrough in your business over the last 12-24 months or so?   [24:51] The new data protection act, when did that come into force Paul?   [25:50] What’s the best piece of advice you’ve been given from somebody within the industry?