Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now," host Ryan Alford converses with Ben Glinsky, CEO and founder of LiveGood. They explore strategies for running a lean business in today's economy, focusing on the supplement industry. Ben shares how LiveGood disrupts the market by offering high-quality, affordable supplements, emphasizing transparency and consumer trust. The discussion highlights the importance of a strong work ethic, grit, and adaptability. Ben also delves into the benefits of affiliate marketing for customer acquisition. The episode provides valuable insights into entrepreneurship, emphasizing efficiency, transparency, and innovative marketing strategies.

TAKEAWAYS

• The evolving landscape of consumer behavior and its impact on entrepreneurship.
• Strategies for running a lean and efficient business.
• Disruption of the supplement industry through affordable, high-quality products.
• The importance of transparency and consumer trust in business practices.
• The significance of grit and hard work in achieving entrepreneurial success.
• Adapting to changing consumer demands and preferences.
• The role of mindset in overcoming challenges and achieving growth.
• Innovative customer acquisition strategies, particularly through affiliate marketing.
• Balancing work and personal life for sustained motivation and fulfillment.
• Insights on product quality and the importance of personal experience in brand credibility.

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