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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Business:Marketing

25. Email Marketing for Beginners: Why You Need an Email List from the Beginning

25. Email Marketing for Beginners: Why You Need an Email List from the Beginning

2025-04-17
Download Right click and do "save link as"

If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! 

On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rely on social media likes to stay afloat.

After listening to this episode, you'll finally have answers to:

  • Why do I need an email list? 
  • How do I start email marketing?
  • When do I implement email for my marketing strategy? 
  • What should I send to my email list?
  • Should I start sending automated emails?
  • What email flows do I need for my eCommerce business?
  • What tools do I need to start email marketing? 

Plus, Jessica shares how building your own village is so important in business & in motherhood. 

Resources:

  1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. 
  2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. 
  3. Listen to episode 15 on How to Use Email Marketing to Drive Sales. 
  4. Listen to episode 18 for Which Email Platform is the Best for eCommerce.

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

view more

More Episodes

45. Online Shopper Behaviors in 2026
2026-01-22
44. eCommerce Marketing Predictions in 2026
2026-01-09
43. What to Do for Your Business in December
2025-12-18
42. Prepping Your Website for Q4 Offers
2025-09-11
41. Planning Your Black Friday Offer: Step One, Review Your Data
2025-09-05
40. Re-energize Your Business Goals with these 5 Powerful Mindset Shifts [Interview with Paige Figueroa]
2025-08-28
39. Why Every eCommerce Business Needs a Funnel: DotCom Secrets Book Review
2025-08-14
38. Defining Success as a Mom & Business Owner
2025-07-24
37. Overcoming a Business Identity Crisis & Building the Business of Your Dreams (with Tina from Listing Studios)
2025-07-17
36. 3 Prime Day Takeaways Small Businesses Should Steal for Q4 Success
2025-07-11
35. 5 Marketing Strategies for Summer for Shopify Store Owners
2025-07-03
34. Staying Productive in Your eCommerce Business This Summer
2025-06-26
33. The Book Club Every Mom in Business Needs
2025-06-12
32. Get More Email Subscribers: 5 Steps to Updating Your Opt-In
2025-06-05
31. 7 Steps to Actually Finding Your Ideal Customer Online
2025-05-29
30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales)
2025-05-22
29. Building an Instagram Strategy to Bring You Sales
2025-05-15
28. Slow Down & Find Joy: How Moms Can Thrive in Life and Business
2025-05-08
27. Planning for the Slow Summer Sales Months: What to Do NOW for Your Online Store
2025-05-01
26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms
2025-04-24
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