Episode 53: Advertising Strategies for Publishers and Authors

Daniel Berkowitz is the Ad Sales Director for Bookshop.org, an online bookstore with a mission to financially support local, independent bookstores. He is also the founder of AuthorPop, a one-stop shop for every author's digital needs.

He joins the BookSmarts Podcast to discuss the importance of book advertising for both publishers and authors. He has worked with authors at all stages of their careers to help build their audience and increase discoverability, and previously spent several years at Open Road Integrated Media as Executive Director of Paid Marketing, where he worked with both authors and publishers to drive discoverability of their titles through targeted advertising solutions.

Find Daniel Berkowitz on LinkedIn and click the following links to learn more about Bookshop.org and AuthorPop.