Episode 22: The Power of A Personal Brand (and How to Balance That With A Company Brand)

✨ Episode Summary

Let’s talk about something that gets way overcomplicated: the difference between your personal brand and your company brand — and why you actually need both.

In this honest, unfiltered episode, I open up about my own chronic health struggles (yep, still podcasting mid-flare 🙃) and how that ties directly into the way I’ve built my personal brand.

Then we dive into the real talk:

• What is a personal brand vs. a company brand?
• Why separating them might be hurting your connection with your audience
• How to know when to lead with YOU vs. your business
• And why authenticity isn’t just a buzzword — it’s the glue that holds your brand together

This is the stuff I wish more people talked about, and I hope it gives you a huge permission slip to be more you in your biz.

🎯 What You’ll Learn in This Episode

✅ Why solopreneurs shouldn’t pretend to be bigger than they are
✅ The benefits of blending personal storytelling with brand values
✅ When it makes sense to lean into your personal brand hard
✅ When to lead with your company brand (especially if you’re scaling)
✅ How to build trust without burning out or trying to be “perfect”

📌 Resources & Links Mentioned

 📥 Grab my free messaging mini-course: Three Days to Bold Messaging That Converts

💌 Got questions? Reach out: hey@honeybebold.com

🔥 Action Items

💛 If this episode made you feel seen, share it with a friend, or post about it and tag me @honey_be_bold. I’d love to hear your story too.

📌 As long as you see this before April 30, there’s still time to register for my upcoming workshop: One Month of Content in One Hour 

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Hosted by: Rachel Honeyman
Music by: Shmukelele
Produced by: HoneyBeBold

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