Ep. 411: Dorm Room Decorating with Frances Lacefield Hovis of Room 422

We welcome Frances Lacefield Hovis to the podcast, founder of the dorm-focused furniture company Room 422. Caroline, Liz, and Frances excitedly unveil the new Ballard Designs Dorm Collection in partnership with Room 422. 

Throughout the episode, Frances shares her inspiring journey in starting Room 422 and discusses the creation of custom dorm bedding and decor. Frances also offers a wealth of advice on creating cozy and stylish dorm environments using Room 422 products, focusing on essential items such as headboards, bed skirts, and decorative pillows. 

Watch the video version of this week's episode now on Ballard Designs' YouTube Channel: https://youtu.be/nTAXTvqZC-I

What You’ll Hear On This Episode:

• 00:00 Introduction to the How to Decorate Podcast
• 00:34 Exciting News: Launching a Dorm Collection
• 00:43 Meet Frances Lacefield-Hovis
• 01:45 The Birth of Room 422
• 03:34 Growing the Business Through Trunk Shows
• 04:29 Adapting During the Pandemic
• 05:57 Designing Dorm Room Essentials
• 10:33 Collaborating with Ballard Designs
• 16:05 Mother-Daughter Bonding Over Dorm Decor
• 19:20 Choosing the Right Bedding for Dorms
• 22:37 Freshman Dorm Room Essentials
• 23:50 From Interior Design to Event Planning
• 25:27 Starting a Business in College
• 26:01 Parental Support and Entrepreneurial Spirit
• 26:36 Tips for Designing a Dorm Room
• 29:27 Checklist for Dorm Room Essentials
• 38:14 Transitioning Dorm Decor to New Living Spaces
• 40:24 Budgeting and Splurging on Dorm Decor
• 42:56 Where to Find the Dorm Room Collection
• 43:16 Conclusion + Where to Follow Francis and Room 422

Also Mentioned:

• Ballard Dorm Collection | Shop Now
• ⁠⁠@flhovis⁠ | Designer IG
• ⁠room422.com | Room 422 Website
• @room.422 | Room 422 IG

Please send in your decorating dilemmas + pictures so we can answer them on an upcoming episode (⁠⁠podcast@ballarddesigns.net⁠⁠) . And, of course, please subscribe to the podcast if you haven’t already in Apple Podcasts or Spotify so you never miss a new episode.

Happy Decorating!