The Proxy Decision

In Beverly Hills, there’s a consultant named Nico Valez.

His tailoring is sharp.

His car is quiet.

His manner is slower than most—deliberate, intentional.

He works with ultra-wealthy families, helping them manage branding, reputation, and strategic positioning.

But here’s the real key to Nico’s success:

He doesn’t sell to the obvious decision-makers.He builds his influence through the proxies—the gatekeepers, the trusted advisors, the inner-circle confidants.

In this episode of The Velvet Rope Playbook, you’ll learn:

✅ Why chasing the patriarch or the heiress directly can backfire

✅ How elite families actually make decisions behind the scenes

✅ Why building trust with proxies accelerates access to legacy wealth

✅ How to position yourself as the trusted advisor’s trusted advisor

✅ And how to design a referral network rooted in discretion, loyalty, and unspoken influence

This episode is essential if you want to sell to the affluent by playing the inner game—the one happening out of view, where the real power moves.

🎁 Want to learn how to build a business that moves through elite circles quietly—and closes high-net-worth clients without chasing?

👉 Download your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com

You’ll get immediate access to strategies designed to help you position, signal, and scale trust at the highest levels.

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