Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Marketing and social media weren’t part of Kelly Roach’s world when she grew up just above the poverty line in rural Pennsylvania. She cleaned toilets to pay for dance lessons and learned early that hustle trumps circumstance. That same grit propelled her from an entry-level sales desk to the youngest vice president at her Fortune 500 company in just eight years, landing the “impossible” accounts her peers had chased for years. Instead of settling, she rose at 5 a.m. to build a coaching side hustle that became an eight-figure enterprise guiding founders from six to seven figures. In this episode, Kelly unpacks her five-step Conviction Marketing framework and three-tier pyramid that turns ordinary how-to content into a category-of-one brand.

In this episode, Hala and Kelly will discuss:

(00:00) Introduction

(01:11) Kelly Roach's Humble Beginnings

(05:20) Rising Through Corporate Ranks

(09:27) Building a Business While Working Full-Time

(10:16) The Importance of Sacrifice and Patience

(20:19) Conviction Marketing: The Book

(29:35) Identifying Industry Gaps and Building a Support Team

(30:10) Introduction to the Marketing Pyramid

(30:36) How-To Marketing

(32:57) Hope Marketing

(39:40) Conviction Marketing

(51:05) Building Your Tribe

Kelly Roach is the founder and CEO of Kelly Roach Coaching, creator of the Unstoppable Entrepreneur Program, and host of the top-20 marketing podcast The Kelly Roach Show. She is a bestselling author of four books, including Conviction Marketing. A trusted expert featured on ABC, NBC, Fox, and The CW, she equips entrepreneurs with the Live Launch Method, content marketing playbooks, and influencer marketing strategies to scale sustainably. Her work bridges the gap between Fortune 500 strategy and entrepreneurial agility, drawing from her background as an NFL cheerleader turned corporate executive.

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