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Automotive News Daily Drive

Automotive News Daily Drive

Business

May 10, 2025 | Weekend Drive: Ford CMO Lisa Materazzo on Kentucky Derby ads

May 10, 2025 | Weekend Drive: Ford CMO Lisa Materazzo on Kentucky Derby ads

2025-05-10
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Lisa Materazzo, Global CMO for Ford Motor Co., joins the show to talk about the automaker’s marketing partnership with the Kentucky Derby to promote its products that are made in the U.S. amid tariffs. 


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