Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.
    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.
    • Blog to Podcast

      Repurpose your blog into an engaging podcast.
    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.
  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.
    • PodAds

      Manage your ads with dynamic ad insertion capability.
    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.
    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.
  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.
    • Podcast App

      The best podcast player & podcast app.
  • Help and Support
    • Help Center

      Get the answers and support you need.
    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.
    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.
    • What’s New

      Check out our newest and recently released features!
    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.
  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.
    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.
    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.
    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.
    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.
    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.
  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.
      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.
      • Blog to Podcast

        Repurpose your blog into an engaging podcast.
      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.
    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.
      • PodAds

        Manage your ads with dynamic ad insertion capability.
      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.
      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.
    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.
      • Podcast App

        The best podcast player & podcast app.
  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.
      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.
      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.
      • What’s New

        Check out our newest and recently released features!
      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.
    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.
      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.
      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.
      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.
      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.
      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.
  • Discover
    • Log in
    Sign up free
Automotive News Daily Drive

Automotive News Daily Drive

Business

May 10, 2025 | Weekend Drive: Ford CMO Lisa Materazzo on Kentucky Derby ads

May 10, 2025 | Weekend Drive: Ford CMO Lisa Materazzo on Kentucky Derby ads

2025-05-10
Download Right click and do "save link as"

Lisa Materazzo, Global CMO for Ford Motor Co., joins the show to talk about the automaker’s marketing partnership with the Kentucky Derby to promote its products that are made in the U.S. amid tariffs. 


view more

More Episodes

Jan. 8, 2026 | Ex-Waymo CEO Krafcik on autonomy; Ford eyes-off driving
2026-01-08
Jan. 7, 2026 | CES interview: SDVerse CEO Prashant Gulati; Nissan sales chief resigns
2026-01-07
Jan. 6, 2026 | Hyundai dives into humanoid robots; Kodiak Robotics CEO Don Burnette
2026-01-06
Jan. 6, 2026 | CES kickoff; Nissan dealer chief on profitability
2026-01-05
Jan. 2, 2026 | Retail Year-In-Review: AI, M&A and the evolving dealership model
2026-01-02
Dec. 31, 2025 | Retail Year-In-Review: Dealers' regulatory battles and Amazon's arrival
2025-12-31
Dec. 30, 2025 | Tech Year-In-Review: Tariffs, Tesla and the EV shakeout
2025-12-30
Dec. 29, 2025 | Tech Year-In-Review: Innovation and disruption in a year of upheaval
2025-12-29
Dec. 26, 2025 | Automaker Year-In-Review: Toyota and Subaru navigate a changing landscape
2025-12-26
Dec. 24, 2025 | Automaker Year-In-Review: Nissan's year of turbulence
2025-12-24
Dec. 23, 2025 | Automaker Year-In-Review: GM's steady hand and VW's rocky road
2025-12-23
Dec. 22, 2025 | Automaker Year-In Review: Stellantis and Ford’s tumultuous 2025
2025-12-22
Dec. 21, 2025 | Bonus Episode: Gestamp's Riberas on the supplier financing crisis
2025-12-21
Dec. 20, 2025 | Weekend Drive: EU's EV retreat; Ford's $20 billion gas pivot
2025-12-20
Dec. 19, 2025 | Incoming NADA chair talks 2026 priorities; USMCA talks set for January
2025-12-19
Dec. 18, 2025 | Steven Rattner on 2009 auto bailout: "Everybody had to take pain"
2025-12-18
Dec. 17, 2025 | Impact of EU ICE ban reversal; Tesla sales at risk in California
2025-12-17
Dec. 16, 2025 | New tool tracks distressed suppliers; Rivian CEO talks China, R2 launch
2025-12-16
Dec. 15, 2025 | Trump’s CAFE retreat likely to cost consumers; Nissan overhauls stair-steps
2025-12-15
Dec. 14, 2025 | Bonus Episode: Volvo CEO Hakan Samuelsson’s vision for cars of the future
2025-12-14
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Create a Podcast for Spotify
    • Education Podcast
    • Church Podcast
    • Get Sermons Online
    • Free Audiobooks

  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • AI Podcast Creator
    • Blog to Podcast
    • YouTube to Podcast
    • Submit Your Podcast
    • Switch to Podbean
    • Podbean Plugins

  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101

  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
    • Developers

  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2026 Podbean.com