Google has changed things...again!
What was working in SEO just 6-9 months ago could now be hurting your rankings, traffic & lead flow.
On this episode of the Plumbing & HVAC Internet Marketing Podcast I explain what has changed, how it should impact your strategy and more importantly...what you need to do about it.
You can watch the full training below:
Here is what you'll learn
The latest updates with the Google Algorithm
The things that you may have put in place in the past that could be hurting you now
How to optimize your website using the NEW SEO Formula
Recent Changes to the Google SERP
Only Ad’s along the Top & Botton…no side ads
Google Map Listing reduced from 7 results to 3
Google Is serving Paid Ads in Map Results
Testing Google Home Services in San Diego & other markets near California
Home Services + Google Map
Google rolled out “Mobile First” indexing
The 3 Biggest Changes
You can no longer get away with duplicate content.
You have too many irrelevant / low quality links pointed back to your website
You need a real, physical office to rank well on Google Maps.
The NEW SEO Formula
Figure out what the most important keywords are based on your service, service area & search volume
Google Keyword Tool, Wordstream, SpyFu, Google AdWords
Setup a great website with unique pages targeting those keywords
Pages for each service & each city
Optimize your website for User Experience
Optimize your site for SEO - On Site Optimization
Build your authority - Off Site Optimization
Track your results
Get your SEO Review
If you would like to have me and my team personally review your internet marketing plan for 2017 and show you where your ranking, where there is room for improvement and how we can work together to make 2017 your best year ever and finally get your internet marketing right. Then schedule your strategy session now.
Click here to schedule your strategy session now
The post The NEW SEO Formula for Plumbing & HVAC Businesses appeared first on Plumbing & HVAC SEO - Internet Marketing.
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