Understand pricing or pay the price, with acknowledged expert Per Sjofors
"Get your pricing right and set yourself up for success. Get it wrong and you're bound to fail". In this episode of Hooked On Startups I meet Per Sjöfors - acknowledged expert in pricing and pricing psychology, CEO and founder of Atenga Inc and co-founder and CEO of Sales4 profit. He has managed over 500 assignments with top tier companies and by re-engineering their consumer pricing he has helped CEOs and investors often double their companies’ growth rates. Per is frequently quoted in the press including Fortune Magazine, Inc Magazine, Industry Week and the Financial Times and he regularly speaks at conferences.
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