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Conscious Chatter

Conscious Chatter

Society & Culture

S02 Episode 87 | PHLUR + REIMAGINING FRAGRANCE

S02 Episode 87 | PHLUR + REIMAGINING FRAGRANCE

2017-11-06
Download Right click and do "save link as"

In episode 87, Kestrel welcomes Eric Korman, the CEO and Founder of PHLUR, an Austin-based startup that is the first all-digital fragrance company. 

With PHLUR, customers get an immersive online experience where they can view images, playlists and horoscope-like descriptions to choose their fragrance style without actually having to smell it first. Apparently, it's scientifically proven that humans smell first with their eyes.

"One thing that's kind of crazy about the fragrance category is that brands aren't legally required to disclose what they put in the bottle." -Eric, CEO of PHLUR

Eric shares insight into the psychology of scent, and how these concepts drove his framework for building his company. 

The second you spray fragrance on your body, the scent begins to evolve because your body is a little heater. Dr. Rachel Herz, expert on the psychology of scent Anne Serrano McClain, helps develop PHLUR's scents IUCN Red List, list of endangered + threatened plant species, which are all prohibited from being used in PHLUR's products Scent is damaged by light, which is strange when 98% of the perfumes on the market are showcased in clear glass bottles. Turns out, brands typically add the preservative BHT to counteract this. PHLUR uses opaque bottles instead, and doesn't have to add anything extra. Made Safe, certification body EWG, Environmental Working Group Bioaccumulation Leaping Bunny, cruelty-free badge In 2017, only 4 or 5% of the fragrance category is purchased online, which is extremely low compared to other categories today.

___________________________________________________________________________

Wear Your Values: The Global Premiere of Riverblue

Join me on Sunday, November 19th for the international premiere of the RiverBlue documentary. In collaboration with Remake, GlobeIn, Coyuchi, Fashion Revolution and Wildlife Works, the event will take place at the Roxie Theater. Following the screening, I'll be moderating a brief Q&A with industry experts from Remake, GlobeIn and Coyuchi.

Get Your Tickets Here

view more

More Episodes

S04 Episode 171 | THE PSYCHOLOGY OF FASHION + WHY WE WEAR WHAT WE WEAR
2019-08-01
S04 Episode 170 | SOURCERY THE LABEL AND SILK YOU CAN MACHINE WASH + DRY
2019-07-24
S04 Episode 169 | TRIARCHY ON SUSTAINABLE DENIM, MINDFULNESS + BALANCE
2019-07-16
S04 Episode 168 | THREDUP + THE MASSIVE RISE OF RESALE
2019-07-09
S04 Episode 167 | THE LOVE IS PROJECT + PAYING IT FORWARD
2019-07-02
S04 Episode 166 | MARIELLE ELIZABETH + SLOW FASHION FOR ALL
2019-06-25
S04 Episode 165 | PACT + GROWING COTTON BETTER, WITHOUT THE GROSS STUFF
2019-06-20
S04 Episode 164 | MADE TRADE + ETHICALLY ELEVATED GOODS FOR DESIGN LOVERS
2019-06-12
S04 Episode 163 | ALICE ALEXANDER + INCLUSIVITY FOR ALL BODIES
2019-06-05
S04 Episode 162 | SARAH SPELLINGS OF THE CUT ON GOING FAST FASHION FREE
2019-05-29
S04 Episode 161 | THE SUSTAINABLE FASHION FORUM + BUILDING COMMUNITY
2019-05-21
S04 Episode 160 | NATHALIA JMAGNATHALIA JMAG ON MADE TO ORDER + MORE
2019-05-10
S04 Episode 159 | POSITIVE LUXURY + THE BUTTERFLY MARK
2019-05-02
S04 Episode 158 | BOYISH ON DOING BETTER DENIM
2019-04-24
S04 Episode 157 | REMAKE + MADE IN MEXICO
2019-04-17
S03 Episode 156 | CAN SUSTAINABLE BE DAPPER?
2019-03-27
S03 Episode 155 | INFLUENCER JAYDE ARCHIVES ON PROUD OUTFIT REPEATING
2019-03-21
S03 Episode 154 | MOHINDERS + HEIRLOOM LEATHER TRADITIONS
2019-03-13
S03 Episode 153 | ELEVATED LAYERS + BALANCING WASTE IN THE INFLUENCER ERA
2019-03-07
S03 Episode 152 | REWILDER + SALVAGING INDUSTRIAL TRASH FOR DESIGN
2019-02-21
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