This week on the VO School Podcast we are are doing something a little different – I asked listeners of the show to submit a recording of a commercial script that would then be read out and assessed on the show.
Jim Kennelly, producer and casting director of Lotas Productions with the help of engineer Sam Ufret and myself played through a selection (picked at random from a super special box). We get a behind the scenes peek at how reads are assessed and why some are chosen chosen to be forwarded to a client and why others may not be.
We learn the importance of reading and understanding specs. Using your imagination when you read. How pace and energy is critical to garnering or losing attention. The importance of audio quality, and some do's and don'ts that will help you to stand out from the crowd.
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