In episode 11 of the VO School Podcast we spoke with Celia Siegel and Doug Melville about marketing and branding as it relates to voice actors. In today’s episode we are putting those theories to the test as we take a peek behind the curtain of a brand audit.
Celia shows us her process of breaking down and distilling a voice actors personality, their voice, their demo and their aesthetic to create a marketable brand.
Marisa Blake is our competition winner and the subject of Celia’s examination. Marisa restarted her voiceover career three years ago and is looking to reinvigorate her brand.
We get to listen in as Celia illuminates her process, starting with a questionnaire that probes Marisa’s history, her opinion of herself, her ambitions for the future and her opinions of the world.
The process is a mesmerizing stream of consciousness that is at times poetic and others incisive.
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