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Title: Subliminal
Subtitle: How Your Unconscious Mind Rules Your Behavior
Author: Leonard Mlodinow
Narrator: Leonard Mlodinow
Format: Unabridged
Length: 7 hrs and 56 mins
Language: English
Release date: 04-24-12
Publisher: Random House Audio
Ratings: 4.5 of 5 out of 471 votes
Genres: Science & Technology, Psychology & The Mind
Publisher's Summary:
Leonard Mlodinow, the best-selling author of The Drunkards Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
Your preference in politicians, the amount you tip your waiter - all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.
Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
Critic Reviews:
One of the 10 books to watch out for in 2012. (
NewScientist.com)
Mlodinow never fails to make science both accessible and entertaining. (Stephen Hawking, author of
A Brief History of Time)
Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again. (David Eagleman, author of
Incognito)
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