Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
Business:Management & Marketing
Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
Sources:
https://medium.com/21st-century-marketing/its-time-to-address-the-elephant-in-the-room-influencers-don-t-really-influence-anything-or-ee036b4abbb
https://digiday.com/marketing/sources-say-adidas-paused-ads-facebook-reviews-efficacy/
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