Christopher and Allan host and interview Tom Brainard!
Tom is the V.P. at Foundation for a better life.
The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our communities. These uplifting messages, utilizing television, movie theaters, billboards, radio and the internet, model the benefits of a life lived by positive values. We believe people are basically good but sometimes just need a reminder. We also believe that the positive values we live by are worth more when we pass them on.
The goal of The Foundation for a Better Life is to offer inspirational messages to people everywhere as a contribution toward promoting good values, good role models, and a better life.
Quick Summary:
10+ Billion Campaign Impressions
$300,000,000+ In Media Value Managed
70+ Disparate Integrated Campaigns Run
50 Million+ Mobile & Interactive Engagements
14 National Product Launches
Tom's Core Skillsets/Goals:
Cause Marketing and Strategy - Creating branded, narrative content to drive recall, engagement & conversion - Aligning brands and causes for mutual benefit - Leveraging data and behavioral analysis to drive market intelligence and dynamic campaigns - Create partnerships between complementary entities to increase reach, engagement, and adoption - Increasing the Good in the world.
Check out more about what Tom and his team are up to... IT'S BIG!
http://www.values.com/
Until next time, Think Bold, Be Bold and go after your wildest dreams, goals, desires!
Stay tuned in for more great guests coming on soon!
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