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The Marketing Companion

The Marketing Companion

Business:Marketing

Why customers really don't want to engage with your brand

Why customers really don't want to engage with your brand

2018-07-08
Download Right click and do "save link as"

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

view more

More Episodes

Advertising industry in a meltdown
2017-08-31 2
Personal marketing successes and failures
2017-08-17 9
Amazon's new social network primed for success?
2017-08-04 5
A new marketing channel emerges
2017-07-21 27
Influencer Marketing Grows Up
2017-07-06
Should you believe the "Meeker Report?"
2017-06-22
Achieving escape velocity with your marketing message
2017-06-09
Artificial intelligence, real marketing
2017-05-26
The content monetization minefield
2017-05-12
The real data behind content marketing secrets
2017-04-28 2
Your content: When is it time to pivot or quit?
2017-04-13
A special 100th episode
2017-03-31 10
The audio revolution and the opportunity for smart marketers
2017-03-17 1
New media influencers are changing marketing forever
2017-03-03 7
Fame, fortune and the art of becoming known
2017-02-16 9
What does digital transformation mean to marketing?
2017-02-02
Is the Age of Apple over?
2017-01-19 2
Streamification, Smart speakers and other marketing changes to watch
2017-01-05
The Internet of Things and the future of marketing
2016-12-23
Conversational marketing and the gig economy
2016-12-08
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