Our world is changing at a rapid pace, and companies need to adapt quickly if they want to remain viable in the future. How can businesses and brands change with the times while maintaining a connection to their heritage and the values that made them great in the first place? Ciara Byrne talks to Pernod Ricard’s Alexandre Ricard – the youngest CEO of the Top 40 French companies, and head of a family company that traces its roots back over 200 years – about mindset, entrepreneurship, driving positive impact, and consumer-centricity in a digital age.
Full video: https://youtu.be/CPjDrmxmCcY
All about TNW Conference: https://tnw.to/conference
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