Business:Management & Marketing
192: Your Story Matters, Here's How to Own It
Lucia Pador is a super woman. You may know her from her work at Utterly Engaged, or more recently, her transition into helping others tell their stories and tell them well. Lucia is in my mastermind this year, and I have been AMAZED at how she can curate, visually story-tell, and manage Utterly Engaged flawlessly, while also working on her newest project which will help entrepreneurs tell their own story and leave a true legacy.
Lucia is a daughter of immigrant parents who escaped a Communist war-torn country, moving from one refugee camp to another, to finally planting their roots in Southern California and building a beautiful life and business. After 30+ years of providing for their family through his art, Lucia’s father unexpectedly passed away. It was not until after he left this world did she finally see first hand how much of legacy he left behind. Without social media, she was blown away by the impact his art left behind that had spread across continents and oceans. Remembering what she learned from him, and combining her love for storytelling, social media, design and modern marketing, she is on a mission to help others spread their message, art, and creations through the most impactful and meaningful way.
I know a lot of entrepreneurs love what they do, but struggle finding clarity, direction, and the know-how to share their message and stand out. I am lucky to have to have THE expert, Lucia Pador to teach us not only how to market ourselves well but to own our stories (even the messy parts!)
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