Episode #23: 3 Training Session Changes That Will Stabilize Your Financial Life
Step Two of the Value Ladder that I’ve developed to help you earn top dollar is where you keep your customers moving along the programs that are going to transform their lives.
The traditional models of training don’t work if you want to build wealth. One-on-one sessions are inherently limited. Shaking off these old ways is essential if you want to live the Fitnesspreneur life.
Follow these steps if stability is what you truly want.
Help the Transformation
Your ability to make money is directly linked to your ability to articulate to your customers how transformative your programs are.
With so many types of fitness services, you’ll need to speak specifically to what your clients’ needs are.
Everyone wants to be better. Be clear about your ability to get them there.
Have a young athlete? Point out how you can help them land scholarships. A mom just gave birth? You are the one to help her lose the pregnancy weight and strengthen the specific muscles she’ll need.
Your ability to convey specific solutions is key.
30, Not 60
Cutting a session down to thirty minutes takes away two excuses: time and cost. That’s a great deal any way you slice it.
A hour is long time to go without making much money. Cut the amount of time you’re working in half, reduce the price, and increase how many people you train.
So let’s say you used to earn $250 in one hour with one client. Cut that down to 30 minutes, charge $50 and make it a group class. Now six clients nets you $300 in half an hour. Do the other thirty minutes, and you’ve got $600!
By switching over to a 30 minute group class, you’ll be able to not only develop a pool of dedicated customers that know the value that you’re bringing into their lives. But you’ll also be able to break them off into feeder programs that target the help they need.
Feed the Feeders
Once you’re communicating with your clients just how valuable you are, it’s time to retain them by continuing to provide value in their lives. Think of how you can further break off the clients from your sessions into groups whose members have the same needs.
Have three programs ready and articulate how these programs will take them exactly to where they need to be. Again, paint that picture for them of a life with increased productivity at work or without neck pain. The richer the detail, the more they are likely to buy.
And then provide that value. You’ve developed a great relationship that will only get better as your clients’ lives do.
Create your
podcast in
minutes
It is Free