How a Blogger Uses Pinterest to Boost His Following
Welcome to the final episode of our Blogger Breakthroughs series. Today we share a story from Rowan Sims, Digital Photography School writer and ProBlogger podcast listener.
Rowan's also a landscape and travel photographer who uses his blog to teach readers how to improve their photography, as well as share his photo adventures and location guides.
The biggest challenges he faced with blogging were being inconsistent and not attracting the right audience.
So he switched his blog's focus from just sharing photography to teaching it as well.
He's also written some guest posts. Don’t underestimate the power of guest blogging. It’s about more than just link building.
Another breakthrough for Rowan was discovering the power of Pinterest. It’s become Rowan’s largest source of referral traffic.
Rowan has used various tools and social media sites to promote his photography, but Pinterest needed a different approach and was a steep learning curve.
No matter what your niche is, Rowan has suggestions on how to optimize Pinterest for best results:
Set up a Pinterest business account and review your Pinterest insights/analytics to know what’s working and help identify your target audience
Create attractive pins
Use Tailwind to drip feed pins and create tribes
Pinterest is one option, but experiment with different platforms to figure out what works best for you.
Rowan’s blogging breakthroughs have not only helped increase his traffic, but has brought him the right traffic. People are genuinely interested in what he has to say and share.
Links and Resources for How Rowan Grew His Pinterest Following to More Than 300,000 in Two Months:
Rowan Sims
Pinterest for Photographers - The Ultimate Guide 2018
Canva
Tailwind
Pinterest
Digital Photography School
Podcast Motor
Further Listening
PB 037: Grow Traffic to Your Blog Through Guest Posting and Creating Content for other Blogs, Forums, Media and Events
The Rowse Report Podcast
Courses
Starting a Blog
ProBlogger Pro – 31 Days to Build a Better Blog
Join our Facebook group
How did you go with today’s episode?
Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts.
view more