Technology
It’s nearly Black Friday, and we’re gearing up with a podcast about shopping, of course. This week on Why’d You Push That Button, Vox.com’s Kaitlyn Tiffany and I (Ashley Carman) discuss Instagram shopping: why do we buy stuff? I’ve never bought something from the app, but that’s mostly because I’m discovering that I have expensive taste and not because I’m not tempted.
We chat with The Verge’s own editor-in-chief, Nilay Patel, about all the horrible gadgets he’s bought, as well as Vox.com reporter Rebecca Jennings about how the Instagram algorithm learns what we love and then targets us with it. Then we talk to Choosy, an Instagram-made company that uses software to figure out the hottest clothing trends and beat other brands to market. It’s wild, truly. And finally, we take every question we’ve ever had to Layla Amjadi, a product manager for Instagram Shopping, who explains the shopping product to us and how Instagram is building a “personalized mall” for everyone.
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