I’m going to give you the biggest piece of advice when creating content.
Deliver it as if you are only delivering it to one person.
But wait Lance….100’s of people are going to see the content?!?
Yes, but what you want to do is make a personal connection with that individual.
One thing you will notice in my podcast episodes is I always say “YOU” and not “You all” or “HEY EVERYBODY!”, that’s because I’m talking only to YOU.
At any given time that an individual is listening, reading, or watching your content, it’s just you and that person.
When you can make a personal connection to that one individual, you will start seeing a change in the reactions you get. If you simply try to address “EVERYONE”, then how is that content special? How are you going to make a personal connection to someone? You won’t be able to.
Hank Normal, the media Mogul, sent out a tweet that said “If you want to fix all your media problems, only speak like you are only speaking to me.” He teaches this in his video course called Star Power. You can check it out on my website, patienceandhustledaily.com/success, and sign up for that today if you want to learn how to fix even more of your media problems.
That is it for today! So remember, when you create content, you are creating it as if you’re speaking to one individual person. Make a personal connection with them.
Have a great day.
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