Episode 3: A New Year’s Resolution: Use Marketing to Change the Shopper’s Stripes
Every year many people make a New Year’s resolution. Most people are unable to keep their resolution. Why do we fail? Well, we fail to understand the core motivation fueling the habit. This fact is also true for shoppers. Many marketers fail to alter a shopper’s habits, because the are unable to pinpoint their core desire.
This podcast is about changing your shopper’s stripes through marketing. I will cover three topics in the podcast:
Show Links:
Top resolutions for New Year’s by YouGov
https://patch.com/us/across-america/here-are-most-popular-new-years-resolutions-2018The cost for New Year’s Resolutions from CheatSheet.com
https://www.cheatsheet.com/money-career/heres-how-much-the-most-popular-new-years-resolutions-really-cost.html/The Power of Habit by Charles Duhigg
https://charlesduhigg.com/the-power-of-habit/Changing the Shopper's Stripes for Hotels
In this podcast, I discuss how to move a vacation planner from Free Agent to Brand Citizen and then from Deal Seeker to Price Blind. The hotel/resort can significantly reduce the impact of Online Travel Agents (e.g. Expedia, Hotels.com, Trivago) within the vacation planner's journey by changing the shopper's stripes.
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