Episode 7: Eighteen Primal Principles of Why We Shop
Its one thing to predict the weather, its another to change the weather. As marketers, we are not in the business of forecasting, we are in the business of changing shopper behaviors. We need to be rainmakers. To do this, we need to understand the primal nature within shoppers – the constant that controls the effectiveness of our marketing.
This episode is about the Why behind the Shopper DNA. The Why is the constant we need to understand to ensure our marketing is successful. This episode is an overview of the second part of my book where I discuss Eighteen Primal Principles behind our shopper behavior. Each of these principles provides insight into how the different DNA strands. In addition to the DNA, I will talk about social impact on shopping behaviors.
In this podcast, I will cover the following four shopper principles from the book.
Purchase Your Copy of Primal Shopper
Create your
podcast in
minutes
It is Free