SMS marketing. No it's not a replay of a podcast from 2001; we took a look at the unloved marketing medium, SMS. Email marketing has it's place and it does work. BUT, its a crowded marketplace, and you aren't just competing for attention from competitors but also from other industries too. Every so often I get a text from my phone provider reminding me I have nailed my data. I also get a text once in a blue moon from the Doctor's and from my Dentist. And that's about it. If you run an e-commerce or a retail business that collects information relating to deliveries etc, using the email data because it costs less to send an email; is a bit of a 'stepping over a dollar for a nickel' strategy. This means, in order to save a few quid/dollars, you do something that yields less money. But email isn't free, you need to pay for mailchimp accounts and there is design time too. Then you send out the email, and you are sending it to someone's email inbox that has spam catchers. A text message, is a couple of sentences, creates a phone screen notification, doesn't target a medium with a spam net and it just costs you a couple of pence/cent per send. So to guarantee you reach more people's attention-o-meter, you have to pay a few quid up front. Spend a little more, get a whole lot more. We tested it this Friday and the results are covered in the podcast. For those vape fans who follow this podcast, the discount code is PAYDAY20. Check it out at Vape and Juice, the online vape shop. If you want to get in touch or DM me, follow me on IG or Twitter, @the_mobshow, or head over to www.themobshow.com
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