TMBA461: The 40% Rule

http://www.tropicalmba.com/40percentrule/ If you've been listening to this podcast for a while, you would know that one of the major motivations for Dan and Ian in life is creating the freedom to live life on your own terms. That freedom can mean a lot of different things to a lot of different people. On recent episodes, we have spoken about how entrepreneurship shares a lot in common with the FIRE (Financially Independent, Retire Early) community. One of the tenents of FIRE philosophy is The 4% Rule, which is the practice of saving and investing enough money that it will allow you to withdraw 4% of that income every year to live off of.  In order for that rule to work, though, you would need to save 1 million dollars to live on a modest income of $40,000 annually. That can be a tall order for people who are on a small salary. Enter Jase Rodley. Jase recently wrote a piece called The 40% Rule, which addresses this idea head-on. The 40% Rule is an investment strategy that allows people to concentrate on returns from modest investments, while still allowing themselves to "stay in the game". On today's episode, Jase discusses The 40% Rule, the business that he is currently building, and how his experience with that business has informed his investment strategies.