You have an idea for a post, a video, a blog, or something else. You’ve posted it. A couple of likes. Maybe a comment. You start asking yourself, “how do I get more engagement on my posts?”
First of all, let’s not focus on the likes. Let’s focus on the comments. The DM’s. The real engagement. How do you get more of that?
There are 3 core elements that you will need to get more engagement on your content. If you go back and watch your favorite YouTube videos, Instagram posts, tweets, etc… You will see these 3 elements in every single one of them.
1: Entertainment value
Entertainment comes in many different ways. It doesn’t have to be a cat falling off a dresser, or a funny joke told while screaming into a microphone, or even getting hurt trying to do some parkour. Unless are the things that are you niche, then by all means, do those things. Other than that, let’s look at a couple of people. Grant Cardone, and Gary Vaynerchuck. Why do they have so many views, comments, likes, follows, etc?
Let’s start with their entertainment value. Look at the things they do, the places they go, the events they put on, the online shows they host. It’s fun to watch. You might not get to travel all over the world, or have a nice produced vlog, but you can harness this piece from them. They are doing the things they love to, and are having fun doing. That transcends into the production of the videos, the blogs, the webinars, the books, the Instagram posts, the live streams, and other content they put out.
You need to be documenting the behind the scenes. Show people who you really are. Be yourself. Have fun! That’s a quick way to bring entertainment to your content.
2: Solve a problem
There are a lot of different kinds of content out there. Some may go viral, or get a lot of engagement, and makes you start thinking “why is this so popular?” Yes, the content is entertaining, but what problem does it solve? Some content simply solves boredom, and the need for entertainment. What problem does Netflix solve? In a simple way, it fills the void of entertainment in your life. Maybe you cannot afford to go on trips, and have your own adventures. So, you watch them to get your fix.
Solve a problem. People go to the internet for answers. Be the source of solving a problem in your niche. If you’re an automotive fanatic, maybe you are the go-to source of information on vehicles. Everything from simply repairs, to purchasing your next vehicle. You solve a problem, and people want it in an entertaining way, so it keeps them engaged.
3: Call to action
So, here you are. You’re entertaining. You solve a problem. But now what? You need a call to action. Watch those popular videos you keep going back to on YouTube. You’ll see Grant Cardone, and Gary Vee asking “leave a comment on what you think of ….”, or “Be sure to comment, like and share” They add in the all-important call to action. It’s like in sales, you have to ask for the close. If you don’t ask, don’t expect to get anything.
There are some easy ways to do this. You could pose a question to get someone’s opinion on the subject you’re talking about. It could be that you ask someone to leave questions in the comments.
Example on the car fanatic scenario. If you’re comparing sports cars, you might get a poll from the audience member. Like, “Comment below, Ferrari, or Lambo?” or “If you were given any car in the world, what would it be? Comment below to let me know!”
Simply call to actions. Or the simple ASK, “If you liked this content, be sure to subscribe, like, comment, and share with a friend!”
Easy enough right?
What are the 3 elements again?
1: Entertainment value
2: Solve a problem
3: Call to action
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