Imax CEO Richard Gelfond Bets on the Biggest Screen

As the film industry gathers this week for the annual CinemaCon conference in Las Vegas, the longtime Imax leader discusses the new demand for exhibitors to focus on the business of providing “destination entertainment” experiences. In the interview with Brent Lang, Variety's executive editor of film and media, Gelfond also weighs in on the record-busting success of “Captain Marvel” and what it says about the state of the superhero film.