Nine Inch Nails and "Year Zero"

Back in 2007, Trent Reznor did something a little different with the release of "Year Zero". He essentially created a game...a mystery...a unique marketing campaign. This was an incredibly complex campaign with clues buried all over the world. 

Basically all of this was done because Trent was bored.

He wanted to shake things up with his music, his concerts, his fans...and with his image. 

This is the story behind Year Zero