Fibonacci Cold and Warm Email Method
Are your leads after signing up for a free pdf warm or cold? Do they respond to your email follow ups and if not how does Fibonacci Formula guide your next steps?
Welcome back to the doc perspective, Minisode today is
perpetual traffic, Episode 179, it talks about the FS MC formula, which we are
not going to go over. But it all it pretty much means if you have a webpage
driving traffic, whether it's through Facebook or Google, and you want them to
complete an action, like download your know, needle acupuncture blueprint to
get rid of knee pain, they click it, they download it, and now they're going to
be in some kind of email automation.
And at this point, you know, it's all about the follow-up,
like what do you do with these leads, you can have a cold leads, you can have
warm leads, you have hot leads, the hot leads are the ones that call you and
like yes, orange, good. Get scheduled now. And then the colon the warm gonna
have to figure out, you might already have like a welcome email, and like a
three or four doctrine action email sequence, which could then be followed up
by, you know, some sort of sales pitch that you may have. And then if they
don't a bio, and if they do, you just send them a bunch of emails until they
unsubscribe. Okay, so that's a theory that people use.
After you take them through a certain amount of emails, you
can kind of gauge do they open them do they click the links, and if you find
someone who clicking and doing all that stuff, then yes, keep them on the path
that you are. If they're not, however, they kind of recommending the Fibonacci
number formula style, which means it's kind of like a snail shell, it's kinda
like, not really necessarily cut in half, but it's saying you had the first
email, then a day later is one, and two days later, three days, five, 813 days
later, 21 and 34. So that's a long time, you know, like, five days after this
email, and then another eight days after that other email.
So it ends up being a long time. But once you fear that, use
our faith in these people off of your list. And if you still see after those
next six emails, they still don't do anything, you can remove them, and then
you get to spend less money on MailChimp, or a Weber whatever you use. And so
if you're looking for content creation, you can use other people's articles.
You know, silence is really something cooler worrying about your condition, you
know, talking about doctors, let's go with like t Cairo. That's just because
what we're used to, and would you also might find is that you have a patient
story.
So if you keep answering, say the same five questions every
day, jot those down real quick, or use your phone, a record that question and
get back to it later that day, and record your answer. And with otter.ai, you
can translate it for free.
That can become a blog post, it can become an email, it
gives them YouTube, you can do a Facebook or YouTube video about it just
answering the most common questions you're always getting anyway, another
option is you can you hear a patient testimonials like Well, I don't really
want to write it down or do a video, which is too bad. And we definitely want
those and they don't want to go on Google.
But you still know
it. And you can still use it just don't use their name. And it's more of just a
generic Wow, I had this patient before. And you just have to go kind of like a
before and an after Ingo step further and say,
what was the problem before you had the product? Your
service? Was the frustration with you tried to solve but what was the
difference between using your service versus say the other person down the
street? or listening? And then take is that a moment that you decided this
product is definitely working for me? And what's life like now that the problem
is solved.
So there's your framework for an email, and then there's
also the state of the problem,
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