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Branding Brews Podcast

Branding Brews Podcast

Arts:Design

Market Research with DataQuencher – BB034

Market Research with DataQuencher – BB034

2018-10-16
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Craft Beer Market Research with DataQuencher Find DataQuencher Website: dataquencher.com  //  Twitter: @dataquencher As part of an industry that is creating a product for consumers, having insights behind those consumers can really help drive decisions, marketing, and of course your branding efforts. How aware are consumers of your brand, in your area? What kind of thoughts come to your customer’s mind when they hear your name? What are their political leanings? What kind of beers do they drink based on their lifestyle? Hopefully you are talking with customers and trying to extract insights that you can use to help drive your business. You can, of course, keep a pulse on what’s going on with your customers through Untappd or other review sites like Yelp or Google. These are all very helpful, but imagine pulling large amounts of this kind of data from a variety of craft beer consumers in your area. Rob Cartwright, Co-Founder of DataQuencher, comes from a background of market research. Rob took his passion for craft beer and decided to start his  own business providing market research for the craft beer space. Let’s dig into some interesting insights and learn more about the beer market on this episode of Branding Brews.
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More Episodes

2021 Craft Beer Marketing Awards – BB055
2021-01-15
Untappd for Your Brewery – BB054
2020-10-02
Austin Beerworks – BB053
2020-08-10
Co-Branding – BB052
2020-06-18
New Label Initiatives – Craft Label Co and All Together – BB051
2020-04-15
Working with Marketing In-House or External – BB050
2020-04-07
7 Crucial Benefits to Strong Brewery Branding – BB049
2020-03-13
Stories within Beer and Branding – BB048
2020-01-13
Branding with your Staff – BB047
2019-11-25
Beer Membership Clubs with pFriem – BB046
2019-11-04
Reduce Your Label Costs – BB045
2019-10-16
Advantages of Custom Label Art – BB044
2019-09-26
Freshly Wrapped- Label Branding Strategies – Part 2
2019-08-29
Freshly Wrapped – An Introduction – Part 1
2019-08-29
Life as a Designer and Brewery Owner-BB043
2019-08-21
Sustainability of Plastics in Beer – BB042
2019-07-29
Year One with Blaker Brewing – BB041
2019-07-08
CBC 2019 Brand Forward Seminar Q&A – BB040
2019-05-08
CBC 2019 Brand Forward Seminar – BB040
2019-05-07
New Belgium Specialty Brands – BB039
2019-04-06
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