The Marketing Automation Discussion
Business
Onboarding Automations: The Strategies that work, and those that don't | Alex Glenn & Wes Bush
Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key.
Full show notes: https://automated.af/automated-sales-and-marketing-processes/onboarding-autom…orks-what-doesnt/
(with promo code to free year of Zendesk!)
My guest today is Wes Bush. Wes is best-known for challenging the traditional way of growing a SaaS business. He has been featured in Forbes, the Huffington Post, and has lectured at Canada’s top Polytechnic college. He is currently the founder and president of Product-Led Institute.
Products Mentioned Product-Led Growth Book Chat (free one-year) - Zendesk Email - Customer.io, Userlist (~$50/mo per user to start) Videos - Govideo by Vidyard (free), Loom.io Product onboarding - pendo.io, appcues (free to start) Product analytics - Amplitude, Heap, Mixpanel --- Support this podcast: https://anchor.fm/marketing-automation/support
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